Benbow International PR

Case Studies

CONFIDENTIAL

Managing Director of a newly-founded academic research institute (“the Institute”) wanted to raise the Institute’s and their own visibility and credibility to build both brands. She said, “I want top-tier media coverage about the Institute.  How do we secure interviews with journalists?”.

Positioned Managing Director as a careers expert who had insights and research critical to helping Americans get jobs and go back to work.

Within 18 months, obtained 77 interviews, which resulted in news coverage in 42 feature stories about and 14 mentions of the Managing Director and the Institute. This news coverage was published in or aired on top-tier media including: Forbes, Fox News, PBS’s Nightly Business Report, and USA Today.

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CONFIDENTIAL

Managing Director of a newly-founded academic research institute (“the Institute”) wanted to speak at prestigious industry events to build the Institute’s and their own brand, as well as create opportunities for networking conversations with industry leaders.

Built list of 160 of the top industry conferences in four areas, worked with team to identify speech topic and the highest priority conferences. Sent targeted pitches to 40 conferences each quarter.

Within 19 months, secured 47 speaking engagements globally that led to a published mention of the Institute in The Wall Street Journal.

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PHILIPPEBECKER

The CEO of a small, privately-held branding agency wanted to increase his agency’s visibility and credibility both locally and nationally to help increase sales.

The CEO met and explained to trade, local, and national editors and journalists how branding makes companies more valuable, why it was sometimes overlooked as a strategy, and offered to act as an industry source and expert.

Over four years, PR initiatives were responsible for 5-10% of the agency’s yearly revenue increase and also led to one Fortune 100 client.

In addition, BIPR secured $550,000 of news coverage in U.S. and Europe. Obtained 120 interviews, which resulted in 90 published feature articles and mentions of the CEO, founder, and agency.

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MY CUBE

CEO of an unknown Singapore technology company wanted news coverage in the U.S. to build credibility to help increase public and investor interest, the number of customers, and sales. The CEO said, “Why aren’t Americans concerned about internet privacy? Don't they understand what is at stake?”

BIPR introduced the CEO to a select group of editors and journalists of U.S. business publications and international blogs. The CEO was presented as an example of a trend – savvy entrepreneurs who, during a recession, hire the brightest minds to build businesses better and faster.

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CONFIDENTIAL

A university researcher on aging in America wanted news coverage to build credibility as an expert in the U.S. market.

BIPR distributed one press release presenting this researcher as an expert whose research could shed light on the growing trend of elderly Americans over 75 years of age who lived alone.

The press release was published to 227 health and business websites in 12 countries, including Forbes, Fox News, MarketWatch, Reuters, The San Francisco Business Times, The Street, and USA Today. A Google search on researcher’s name filled the first five pages of Google, solely with links to the press release.

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TABLEAUX WINE

A newly-formed French-American wine company was launching its first wine brand nationwide in the U.S. market. The CEO wanted to create visibility and credibility for this new product in the U.S. and France to coincide with its launch.

The CEO was introduced to a select group of journalists to explain why past poor marketing of French wines confused American buyers — and how the new wine was branded specifically to appeal to them.

The resulting news coverage was published in the U.S. and Europe, and included six feature articles and two mentions of the CEO, company, and brand.

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ICON MEDIALAB

The founder of a one-year old Swedish start-up company wanted news coverage in the U.S. and Europe to help increase the company’s credibility — and ultimately its sales and stock price. The founder said, “Why isn’t the media writing about us?”

The company founder was introduced to a small group of respected editors and journalists from prestigious international business publications, and the company was presented as an example of an international trend — globalization. The resulting news coverage was valued conservatively at $1.2 million.

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LETSBUYIT

The CEO of an unknown European technology company was struggling to enter the U.S. market, while simultaneously trying to increase sales in Europe. The CEO wanted high-profile news coverage in both the U.S. and Europe to build visibility and credibility — and ultimately increase sales — in both regions.

The CEO was introduced to several respected editors and journalists from prestigious international business publications, and the company was presented factually as an example of an international trend — e-commerce. The resulting news coverage was published in Business Week, The New York Times, and via Reuters. Over 12,000 visitors registered on the company website the day after this news coverage was published.

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SPEED VENTURES

The CEO of a European business incubator needed to increase U.S. and European investments in its portfolio companies. The CEO wanted news coverage in prestigious business publications to increase awareness and credibility in order to raise these investments. The CEO said, “Why isn’t anyone writing about us?”

BIPR introduced the CEO to a select number of international editors and journalists, and the company was presented as an example of an international trend. These interviews resulted in an article published in The Wall Street Journal. The company was one of five incubators profiled, which included prestigious consulting firms Bain & Company and McKinsey.

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GREATER ZURICH AREA

The Swiss agency responsible for promoting Zurich, Switzerland opened a U.S. office and wanted to use public relations to increase awareness of the Zurich region as an attractive European location to conduct business. The agency’s goal was to promote the benefits of doing business in — and also attract U.S. businesses and investments to — the region.

Since Americans had little knowledge of Zurich, BIPR identified the greatest benefits of doing business in Zurich and included them in all written materials.

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