The U.S. is an extremely competitive market. Endorsements by analysts and favorable news coverage give a company credibility. This credibility, in turn, increases investor and customer awareness, and helps increase its sales and strengthen its stock price.
Who is writing about your company?View Client Case Study: PhilippeBecker Tableaux Icon Medialab Letsbuyit Speed Ventures Theneeds Apollo Media
Successful, respected, well-known CEOs add credibility to their company, which inspires customers to buy products or services. This credibility and its resulting sales are squandered, however, if the CEO does not talk about the company publicly through interviews with analysts, journalists, and speaking at CEO summits, events, or on panel discussions.
Is your CEO prepared to meet the news media?View Client Case Study: PhilippeBecker MyCube Tableaux Icon Medialab Letsbuyit Theneeds Apollo Media
To quote an American President, “The business of America is business.” Companies exist to make a profit. Public Relations exists to help companies make these profits by increasing visibility which, in turn, leads to increased sales and helps to:
How is PR increasing sales for your company?View Client Case Study: PhilippeBecker Greater Zurich Area Apollo Conference
The U.S. market is competitive and complex, and the windows of time to enter the market can be limited. It is critical, therefore, for a company to use public relations to saturate the market expertly and quickly.
If it does not, the risk and cost of a poorly executed public relations campaign is high. Not only does the company lose costly time and money on failed PR strategies — it also loses its effectiveness selling to the enormous U.S. market.
How is PR helping your company gain major U.S. customers?View Client Case Study: Confidential Client Icon Medialab Theneeds Apollo Media
Consider how public relations can add value to two types of companies whose stock is undervalued. The first company has a great story and financials — but no one knows about it. The second company has strong financials, yet is receiving inaccurate negative press coverage.
In both of these cases, unbiased, positive news coverage improves credibility to the market, and thus strengthens an unjustly depressed stock price.
How is PR making your company attractive to investors?View Client Case Study: MyCube Icon Medialab