BIPR works with clients – and reports projects' progress to them – as follows.
Meet with the client to become acquainted with the executives and staff involved, and to learn more about their product/services.
Interview key executives and staff to determine the desired goals and client deliverables. Then evaluate PR strategies, plans, and time frames to achieve these deliverables.
Outline high-level recommendations and realistic, achievable deliverables for the client. The client retains BIPR and agrees to the frequency of interim progress reports.
Present the detailed proprietary PR strategy and tactics and discuss them with the client. This step allows the client to commit comfortably to the PR activities to follow.
Implement the PR strategy and tactics. Sample tactics may include to: position the company and CEO, identify the most persuasive messages for the target market(s), conduct media relations to secure media interviews, and write PR materials.
Provide progress reports periodically as agreed in the Recommendations stage.
Complete, document, and present the deliverables in a meeting with executives and staff. Project extensions or new projects may be reviewed at this time depending on client needs. This process may range in scope from four weeks to four years, depending on the client’s readiness and the project’s depth.