Case Study

Location

U.S.A., Washington D.C.

Services

Analysis

Priss Benbow executed this project at the White House, before founding BIPR.

SITUATION

Vice President needed a concise weekly summary of news coverage — and of potentially damaging stories.​

COMPLICATION

There were over 30 major daily newspapers that reported regularly on The White House.​

ACTION

Analyzed, created, and delivered weekly news summary to Vice President and his top advisors in The White House of over 30 major daily newspapers.

 

RESULTS

Highlighted potentially damaging stories to ensure staff had maximum time to prepare for and react to stories.

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