Case Study

Location 

U.S.A., Washington D.C.

Services

Media Relations, Writing

Priss Benbow executed this project at the White House, before founding BIPR.

SITUATION

Vice President agreed to a tape a public service announcement on the spur of the moment.​​

COMPLICATION

The White House speechwriters had made a mistake in the script. I was notified only two hours before the taping began.​​

ACTION

Corrected mistakes in the speech with Vice President, wrote the script on cue cards — on the floor of his office — and coordinated with television film crew.

 

RESULTS

The public service agreement took a minimum of Vice President's time, and created goodwill with millions of voters who viewed the announcement.

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