Case Study

Location

Sweden

Services

CEO Reputation Management, Media Relations, Positioning, Writing

SITUATION

Co-founder of one-year old Swedish Internet company wanted media coverage. He said, “I want articles in Business Week, Forbes, and The Wall Street Journal in The U.S. and Europe. I want you to handle media relations exclusively.”

 

COMPLICATION

The company was unknown in the U.S., and known only slightly in Europe.

 

ACTION

Explained to media why globalization was an important trend, how the company exemplified the trend, and highlighted global, blue-chip clients. Created positioning and story ideas for the co-founder and company, and sent them to the U.S. and European media. Arranged interviews in 13 countries.

 

RESULTS

Secured $1.2 million of news coverage in U.S. and Europe in one year. Coverage was published in or appeared on: ABC television, Adweek, The Associated Press, Business Week, Forbes, Forbes Global, International Herald Tribune, Newsweek International, The New York Times, Reuters, Time, and The Wall Street Journal.

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