CEO Reputation Management, Media Relations, Positioning, Writing
The CEO of a six month-old, unknown European technology company wanted news coverage to build visibility as a means to build business in the U.S. and Europe.
The company was unknown in either the U.S. or Europe and had few blue-chip clients.
Explained to news media why shopping internationally was a global trend, how the company exemplified the trend, and highlighted the products offered for sale by international blue-chip companies.
Secured news coverage in Business Week, The New York Times, and Reuters. Over 12,000 visitors registered on the company website the day after the news coverage was published — even though the website had not been launched formally.