Case Study

Location

Sweden

Services

CEO Reputation Management, Media Relations, Positioning, Writing

SITUATION

The CEO of a six month-old European business incubator wanted news coverage to build company visibility and credibility to increase U.S. and European investments in portfolio companies.

COMPLICATION

The incubator and its portfolio companies were unknown in either the U.S. or Europe, and had few blue-chip clients.

ACTION

Business incubators employ experts to advise portfolio companies to enable them to enter the market faster — and wiser — than the competition. Explained to news media why business incubators were an important international trend, and how the company exemplified the trend.

RESULTS

Secured news coverage in The Wall Street Journal (WSJ.) One of five incubator companies profiled in WSJ article, which included prestigious consulting firms Bain & Company and McKinsey.

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