CEO Reputation Management, Media Relations, Positioning, Writing
The CEO of a six month-old European business incubator wanted news coverage to build company visibility and credibility to increase U.S. and European investments in portfolio companies.
The incubator and its portfolio companies were unknown in either the U.S. or Europe, and had few blue-chip clients.
Business incubators employ experts to advise portfolio companies to enable them to enter the market faster — and wiser — than the competition. Explained to news media why business incubators were an important international trend, and how the company exemplified the trend.
Secured news coverage in The Wall Street Journal (WSJ.) One of five incubator companies profiled in WSJ article, which included prestigious consulting firms Bain & Company and McKinsey.