Case Study
Location
Sweden
Skills
CEO Reputation Management, Media Relations, Positioning, Writing
SITUATION
The CEO of a six month-old European business incubator wanted news coverage to build company visibility and credibility to increase U.S. and European investments in portfolio companies.
COMPLICATION
The incubator and its portfolio companies were unknown in either the U.S. or Europe, and had few blue-chip clients.
ACTION
Business incubators employ experts to advise portfolio companies to enable them to enter the market faster — and wiser — than the competition. Explained to news media why business incubators were an important international trend, and how the company exemplified the trend.
RESULTS
Secured news coverage in The Wall Street Journal (WSJ.) One of five incubator companies profiled in WSJ article, which included prestigious consulting firms Bain & Company and McKinsey.