SITUATION
Researcher and lecturer on aging in America wanted to raise visibility of her academic research to build credibility as an expert in the U.S. market.
COMPLICATION
The research had not been published. As a native of Italy, the researcher had limited previous visibility in the U.S.
ACTION
Distributed one press release announcing a portion of research published in an upcoming leading academic journal, which cited data to prove the growing trend of elderly Americans over 75 years old who lived alone.
RESULTS
The press release was published to 227 health and business websites in 12 countries, including Forbes, Fox News, MarketWatch, Reuters, The San Francisco Business Times, The Street, and USA Today. A Google search on researcher’s name filled the first five pages of Google, solely with links to the press release.