Case Study

Location

U.S.A.

Services

CEO Reputation Management, Media Relations, Positioning, Writing

SITUATION

CEO of educational technology startup company wanted to raising visibility and credibility to attract customers, investors and employees and also positioning the company as a possible acquisition.

COMPLICATION

Healthcare education technology is a small market and it is difficult to demonstrate its importance to the larger consumer market.

ACTION

Demonstrate CEOs past success as an entrepreneur, highlighting that he had sold his past four startups in successful exits.  Created lists of journalists who covered technology, education, healthcare, and startups.  Created Mother’s Day pitch to demonstrate how product could save lives.

RESULTS

Secured feature story aired on ABC television in the fourth-largest media market in the U.S.  CEO article published in Western Pennsylvania Healthcare News and announcements published in The Silicon Valley Business Times.

 

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